Misty Capps

As Head of Marketing for SGB-SMIT USA, the parent company of Southwest Electric, Misty Capps applies nearly 20 years of marketing expertise to guide strategy for all U.S. subsidiaries of the SGB-SMIT Group. Known for blending creativity with data-driven precision, she elevates brands through impactful campaigns, memorable events, and clear storytelling that connects with customers. At Southwest Electric, she continues to highlight the company’s capabilities and heart while championing SWE’s core values—especially Growing Better Together. Misty believes the best results come from strong teamwork, leveraging individual strengths, and having fun along the way. She holds a bachelor’s degree in psychology from the University of Tennessee and a master’s degree in mass communication from Middle Tennessee State University.