As marketing director, Misty helps Southwest Electric stand out. Through branding, advertising, events, and additional strategic initiatives, she introduces customers to the full capabilities and heart of the company. One important aspect she promotes is SWE’s core values. Misty personally identifies with Growing Better Together because she understands that the best way to achieve a company goal is to collaborate as a team, utilizing each individual’s strengths and encouraging one another along the way. Misty earned a bachelor’s degree in psychology from the University of Tennessee and a master’s degree in mass communication from Middle Tennessee State University.